SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani.

By: Belch, George E
Contributor(s): Belch, Michael A | Purani, Keyoor
Material type: TextTextPublisher: India : McGraw-Hill, c2013Edition: 9th edDescription: xliii, 1016 p. : ill. ; 24 cmISBN: 9781259026850Subject(s): Business | Advertising | Sales promotion | Communication in marketing | Marketing management | BudgetDDC classification: 659.1 LOC classification: HF5823 | .B387 2012
List(s) this item appears in: BBA
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Southeast University Central Library

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Non-fiction 659.1 B427a (Browse shelf) 2013 C- 1 Confined 016444
Books Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-5pm 9am-5pm 9am-8pm
General Stacks
Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-5pm 9am-5pm 9am-8pm
General Stacks
Non-fiction 659.1 B427a (Browse shelf) 2013 C- 2 Available 016445
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Includes bibliographical references and index.

Business

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