Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.
By: Kotler, Philip
Contributor(s): Scheff, Joanne
Material type: TextPublisher: Boston : Harvard Business School, c1997Description: xii, 560 p. : ill. ; 24 cmISBN: 9780875847375Subject(s): Business | Marketing management | Marketing strategy - Performing arts | Market research | Marketing communicationDDC classification: 658.802Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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Southeast University Central Library
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Southeast University Central Library
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Non-fiction | 658.802 K874s (Browse shelf) | 1997 | C- 1 | Confined | 015440 |
Total holds: 0
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