SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E
Material type: TextTextPublisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Edition: 5th edDescription: xx, 795, 56 p. : ill. ; 28 cmISBN: 0072314451Subject(s): Business | Marketing management | Advertising | Marketing communication | Marketing channelDDC classification: 659.1
List(s) this item appears in: BBA
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-5pm 9am-5pm 9am-8pm
Book Cart
Southeast University Central Library

Library service hours: 

Fri Sat Sun-Thu
9am-5pm 9am-5pm 9am-8pm
Book Cart
Non-fiction 659.1 B427a 2001 (Browse shelf) C- 1 Available 001254
Total holds: 0

Includes bibliographical references and index.

Business

There are no comments on this title.

to post a comment.