SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

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1.
Business market management(B2B) : understanding, creating, and delivering value / James C. Anderson ... [et al.].

by Anderson, James C.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India : Dorling Kindersley, c2011Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.87 B979 (1). Location(s): General Stacks Call number: 658.87 B979 .
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2.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

by Loudon, David L | Della Bitta, Albert J.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2002Availability: Items available for loan: Southeast University Central Library (4). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8342 L886c (1). Location(s): General Stacks Call number: 658.8342 L886c.
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3.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill Education, c2005Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8342 P478c (2). Location(s): Journal's Section Call number: 658.8342 P478c.
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4.
Effective selling / Charles A. Kirkpatrick, Frederick A. Russ.

by Kirkpatrick, Charles Atkinson | Russ, Frederick A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western Pub. Co., c1981Availability: Items available for loan: Southeast University Central Library (6). Items available for reference: Southeast University Central Library ConfinedCall number: 658.81 K596e (1). Location(s): General Stacks Call number: 658.81 K596e .
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5.
Entrepreneurial development / S.S. Khanka.

by Khanka, S.S.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : S. Chand and Company, c1999Availability: Items available for loan: Southeast University Central Library (4). Location(s): General Stacks Call number: 658.421 K451e .
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6.
Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India : Wiley, c2005Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.83 A111m .
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7.
Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K | Dash, Satyabhushan.

Edition: 7th ed. 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India : pearson India education, Dorling kindersley, c2016. c2011Availability: Items available for loan: Southeast University Central Library (16). Items available for reference: Southeast University Central Library ConfinedCall number: 658.83 M249m (3). Location(s): General Stacks Call number: 658.83 M249m .
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8.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.

by Boyd, Harper W | Westfall, Ralph L | Stasch, Stanley F.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Richard D. Irwin, c2004Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.83 B789m (1). Location(s): Journal's Section Call number: 658.83 B789m.
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9.
Marketing research : a south asian perspective / Gilbert A. Churchill, Dawn Iacobucci, D. Israel.

by Churchill, Gilbert A | Iacobucci, Dawn | Israel, D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India : CENGAGE Learning, c2009Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library ConfinedCall number: 658.83 C563m (2). Location(s): General Stacks Call number: 658.83 C563m.
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10.
Marketing research : text, applications and case studies / Ramanuj Majumdar.

by Majumdar, Ramanuj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : New Age International, c1991Availability: Items available for reference: Southeast University Central Library ConfinedCall number: 658.83 M234m (1). : Location(s): General Stacks Call number: 658.83 M234m .
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11.
The pursuit of quality through personal change / Harry I. Forsha.

by Forsha, Harry I.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Milwaukee, Wis. : ASQC Quality Press, c1992Availability: Items available for reference: Southeast University Central Library ConfinedCall number: 658.812 F732t (1). : Location(s): General Stacks Call number: 658.812 F732t .
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12.
Selling and sales management / David Jobber and Geoff Lancaster.

by Jobber, David | Lancaster, Geoffrey.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India : Dorling Kindersley, c2006Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.81 J627s (1). Location(s): General Stacks Call number: 658.81 J627s.
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13.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India : Dorling Kindersley, c2010Availability: Items available for loan: Southeast University Central Library (2), Science & Engineering Seminar Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 L911s (1). Location(s): General Stacks Call number: 658.8 L911s.
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