Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
By: Boyd, Harper W
Contributor(s): Westfall, Ralph L | Stasch, Stanley F
Material type:
TextPublisher: Delhi : Richard D. Irwin, c2004Edition: 7th edDescription: xv, 816 p. : ill. ; 24 cmISBN: 8185386161Subject(s): Business | Marketing research - Case studies | Marketing management | Research methodology, Scientific | Advertising research | Sales analysisDDC classification: 658.83 LOC classification: HF5415.2 | .B65 1989
| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.83 B789m (Browse shelf) | 2004 | C- 1 | Confined | 003582 | ||||||||||||||
| Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.83 B789m (Browse shelf) | 2004 | C- 2 | Available | 003583 | ||||||||||||||
| Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.83 B789m (Browse shelf) | 2004 | C- 3 | Available | 003584 |
Total holds: 0
Includes bibliographical references and index.
Business
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