SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Cravens, David W
Contributor(s): Piercy, Nigel
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill, c2006Edition: 8th edDescription: xvii, 726 p. : ill. ; 25 cmISBN: 0071244328Subject(s): Business | Strategic marketing | Strategic brand management | Advertising | Sales promotion | Corporate strategy | Business strategyDDC classification: 658.802 LOC classification: HF5415.135 | .C72 2006
List(s) this item appears in: BBA
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Non-fiction 658.802 C898s (Browse shelf) 2006 C- 1 Available G00337
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Southeast University Central Library

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Non-fiction 658.802 C898s (Browse shelf) 2006 C- 2 Available 004960
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Non-fiction 658.802 C898s (Browse shelf) 2006 C- 3 Available 004961
Books Southeast University Central Library

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Non-fiction 658.802 C898s (Browse shelf) 2006 C- 4 Available 004962
Books Southeast University Central Library

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Southeast University Central Library

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Non-fiction 658.802 C898s (Browse shelf) 2006 C- 5 Available 004963
Books Southeast University Central Library

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Fri Sat Sun-Thu
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Southeast University Central Library

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Non-fiction 658.802 C898s (Browse shelf) 2006 C- 7 Confined 004497
Books Southeast University Central Library

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Non-fiction 658.802 C898s (Browse shelf) 2006 C- 8 Available 005053
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Non-fiction 658.802 C898s (Browse shelf) 2006 C-11 Available 016463
Books Southeast University Central Library

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Fri Sat Sun-Thu
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Southeast University Central Library

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Non-fiction 658.802 C898s (Browse shelf) 2006 C- 12 Available 016464
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Includes bibliographical references and indexes.

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