SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Kerin, Roger A
Contributor(s): Hartley, Steven William | Rudelius, William
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Description: xxxii, 405, 54 p. : ill. ; 28 cmISBN: 0072547030 Subject(s): Marketing | Business | Marketing environment | Consumer behavior | Advertising | Sales management | Public relations | Marketing strategyDDC classification: 658.8 LOC classification: HF5415 | .K452 2004
List(s) this item appears in: BBA
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Non-fiction 658.8 K394m (Browse shelf) 2004 C- 1 Confined 009941
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Includes bibliographical references and index.

Business

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