| 000 | 00986nam a22003137a 4500 | ||
|---|---|---|---|
| 003 | BD-DhSEU | ||
| 005 | 20240320124113.0 | ||
| 008 | 150930b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070530424 | ||
| 040 |
_aBD-DhSEU _cBD-DhSEU |
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| 082 |
_222 _a658.8 |
||
| 100 |
_aZeithaml, Valarie A. _95474 |
||
| 245 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner. |
||
| 250 | _a3rd | ||
| 260 |
_aNew Delhi : _bTata McGraw - Hill Publishing Company Limited, _cc2003. |
||
| 300 |
_axx, 668 p. : _bill. ; _c21 cm. |
||
| 504 | _6Includes Index. | ||
| 526 | _aBusiness | ||
| 650 |
_aBusiness. _95475 |
||
| 650 |
_aMarketing management. _95476 |
||
| 650 |
_aServices marketing. _95477 |
||
| 650 |
_aConsumer behavior. _95478 |
||
| 650 |
_aMarketing research. _95479 |
||
| 650 |
_aMarketing strategy. _95480 |
||
| 650 |
_aMarketing communication. _91019 |
||
| 700 |
_aBitner,Mary Jo. _95481 |
||
| 859 | _cRN | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1430 _d1430 |
||