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| 001 | 2040 | ||
| 003 | BD-DhSEU | ||
| 005 | 20160601173651.0 | ||
| 008 | 160220b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0073661511 | ||
| 040 |
_aBD-DhSEU _cBD-DhSEU |
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| 082 |
_222 _a658.8 |
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| 100 |
_aPeter, J. Paul. _94048 |
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| 245 |
_aA preface to marketing management / _cPeter, J. Paul. |
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| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2000. |
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| 300 |
_axviii, 318 p. : _bill. ; _c23 cm. |
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| 504 | _6Includes index. | ||
| 526 | _aBusiness | ||
| 650 |
_aBusiness. _910998 |
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| 650 |
_aMarketing management. _915884 |
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| 650 |
_aMarketing research. _915885 |
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| 650 |
_aProduct management. _94427 |
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| 650 |
_aGlobal marketing. _915886 |
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| 700 |
_aDonnelly, James H. _910999 |
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| 859 | _cRH | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c2906 _d2906 |
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