| 000 | 01135cam a22003614a 4500 | ||
|---|---|---|---|
| 999 |
_c299 _d299 |
||
| 001 | 15282 | ||
| 003 | BD-DhSEU | ||
| 005 | 20170114102455.0 | ||
| 008 | 031230s2005 nyua 000 0 eng | ||
| 010 | _a 2003071083 | ||
| 020 |
_a9780070601581 _c715.00 |
||
| 040 |
_aDLC _cDLC _dBD-DhSEU |
||
| 050 | 0 | 0 |
_aHF5415.3 _b.P468 2005 |
| 082 | 0 | 0 |
_a658.8342 _222 |
| 100 | 1 |
_aPeter, J. Paul. _94048 |
|
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill Education, _cc2005. |
||
| 300 |
_axvi, 579 p. : _bill. ; _c24 cm. |
||
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 526 | _aBusiness | ||
| 650 | 0 |
_aBusiness. _94049 |
|
| 650 | 0 |
_aMarketing. _94050 |
|
| 650 | 0 |
_aConsumer behavior. _94051 |
|
| 650 | 0 |
_aMarketing management. _92291 |
|
| 650 | 0 |
_aProduct strategy. _92903 |
|
| 650 | 0 |
_aElectronic commerce. _92904 |
|
| 650 | 0 |
_aMarketing channel strategy. _94052 |
|
| 650 | 0 |
_aElectronic commerce. _94054 |
|
| 700 | 1 |
_aOlson, Jerry C. _94056 |
|
| 859 | _cRH | ||
| 942 |
_2ddc _cBK |
||