000 01135cam a22003614a 4500
999 _c299
_d299
001 15282
003 BD-DhSEU
005 20170114102455.0
008 031230s2005 nyua 000 0 eng
010 _a 2003071083
020 _a9780070601581
_c715.00
040 _aDLC
_cDLC
_dBD-DhSEU
050 0 0 _aHF5415.3
_b.P468 2005
082 0 0 _a658.8342
_222
100 1 _aPeter, J. Paul.
_94048
245 1 0 _aConsumer behavior and marketing strategy /
_cJ. Paul Peter, Jerry C. Olson.
250 _a7th ed.
260 _aNew Delhi :
_bTata McGraw-Hill Education,
_cc2005.
300 _axvi, 579 p. :
_bill. ;
_c24 cm.
500 _aVarious multi-media instructional materials are available to supplement the text.
526 _aBusiness
650 0 _aBusiness.
_94049
650 0 _aMarketing.
_94050
650 0 _aConsumer behavior.
_94051
650 0 _aMarketing management.
_92291
650 0 _aProduct strategy.
_92903
650 0 _aElectronic commerce.
_92904
650 0 _aMarketing channel strategy.
_94052
650 0 _aElectronic commerce.
_94054
700 1 _aOlson, Jerry C.
_94056
942 _2ddc
_cBK