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| 003 | BD-DhSEU | ||
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_aBD-DhSEU _cBD-DhSEU |
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| 082 |
_222 _a659.1 |
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| 100 |
_aBelch, George E. _97254 |
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| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
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| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw-Hill, _cc2001. |
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| 300 |
_axx, 795, 56 p. : _bill. ; _c28 cm. |
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| 504 | _6Includes bibliographical references and index. | ||
| 526 | _aBusiness | ||
| 650 |
_aBusiness. _911692 |
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| 650 |
_aMarketing management. _913079 |
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| 650 |
_aAdvertising. _913080 |
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| 650 |
_aMarketing communication. _91019 |
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| 650 |
_aMarketing channel. _91715 |
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| 859 | _cRH | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c3122 _d3122 |
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