| 000 | 01042nam a22003497a 4500 | ||
|---|---|---|---|
| 001 | 4464 | ||
| 003 | BD-DhSEU | ||
| 005 | 20160412110612.0 | ||
| 008 | 160309b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072415444 | ||
| 040 |
_aBD-DhSEU _cBD-DhSEU |
||
| 082 |
_222 _a659.1 |
||
| 100 |
_aArens, William F. _911693 |
||
| 245 |
_aContemporary advertising / _cWilliam F. Arens. |
||
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2002. |
||
| 300 |
_axxxii, 614, 70 p. : _bill. ; _c28 cm. |
||
| 504 | _6Includes bibliographical references and indexes. | ||
| 526 | _aBusiness | ||
| 650 |
_aBusiness. _911694 |
||
| 650 |
_aAdvertising strategy. _92503 |
||
| 650 |
_aCrafting marketing. _913071 |
||
| 650 |
_aConsumer behavior. _913072 |
||
| 650 |
_aMarketing communication. _91019 |
||
| 650 |
_aSales promotion. _913073 |
||
| 650 |
_aPersonal selling. _94422 |
||
| 650 |
_aPublic relation. _913074 |
||
| 650 |
_aCorporate advertising. _91034 |
||
| 650 |
_aMedia advertising. _912679 |
||
| 859 | _cRH | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3123 _d3123 |
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