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020 _a9781259026850
020 _a0070581940
040 _aBD-DhSEU
_cBD-DhSEU
_dBD-DhSEU
082 _222
_a659.1
100 _aBelch, George E.
_97254
245 _aAdvertising and promotion :
_ban integrated marketing communications perspective /
_cGeorge E. Belch, Michael A. Belch & Keyoor Purani
250 _a6th ed., 9th ed.
260 _aNew Delhi :
_bTata McGraw-Hill,
_cc2013, c2004.
300 _axxvi, 779, 62 p. :
_bill. ;
_c28 cm.
300 _axlii, 1016p. :
_bill. ;
_c28cm.
504 _6Includes index.
526 _aBusiness
650 _aBusiness.
_911698
650 _aMarketing management.
_913081
650 _aAdvertising.
_913082
650 _aMarketing communication.
_91019
650 _aConsumer behavior.
_913083
859 _cRH
942 _2ddc
_cBK