000 | 00985nam a22003137a 4500 | ||
---|---|---|---|
999 |
_c3126 _d3126 |
||
001 | 3581 | ||
003 | BD-DhSEU | ||
005 | 20180527115435.0 | ||
008 | 160310b xxu||||| |||| 00| 0 eng d | ||
020 | _a9781259026850 | ||
020 | _a0070581940 | ||
040 |
_aBD-DhSEU _cBD-DhSEU _dBD-DhSEU |
||
082 |
_222 _a659.1 |
||
100 |
_aBelch, George E. _97254 |
||
245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch & Keyoor Purani |
||
250 | _a6th ed., 9th ed. | ||
260 |
_aNew Delhi : _bTata McGraw-Hill, _cc2013, c2004. |
||
300 |
_axxvi, 779, 62 p. : _bill. ; _c28 cm. |
||
300 |
_axlii, 1016p. : _bill. ; _c28cm. |
||
504 | _6Includes index. | ||
526 | _aBusiness | ||
650 |
_aBusiness. _911698 |
||
650 |
_aMarketing management. _913081 |
||
650 |
_aAdvertising. _913082 |
||
650 |
_aMarketing communication. _91019 |
||
650 |
_aConsumer behavior. _913083 |
||
859 | _cRH | ||
942 |
_2ddc _cBK |