000			00935nam a22003257a 4500
001			4351
003			BD-DhSEU
005			20240320124200.0
008			160515b xxu||||| |||| 00| 0 eng d
020			_a8120320662
040			_aBD-DhSEU _cBD-DhSEU
082			_a658.84
100			_aKeegan, Warren J. _94436
245			_aGlobal Marketing Management / _cWarren J. Keegan.
250			_a7th ed.
260			_aNew Delhi : _bPrentice- Hall _cc2002.
300			_aXXV, 617p. : _bill. ; _c24cm.
504			_6Includes Index.
526			_aBusiness
650			_aBusiness. _914786
650			_aMarketing management. _916125
650			_aInternational marketing. _916126
650			_aMarketing information system. _916127
650			_aMarketing environment. _94391
650			_aMarketing strategy, Global. _94055
650			_aAdvertising. _916128
650			_aMarketing channel. _916129
859			_cNM
942			_2ddc _cBK
999			_c3794 _d3794