| 000 | 00933nam a22003017a 4500 | ||
|---|---|---|---|
| 001 | G358 | ||
| 003 | BD-DhSEU | ||
| 005 | 20240320124240.0 | ||
| 008 | 160609b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072864702 | ||
| 040 |
_aBD-DhSEU _cBD-DhSEU |
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| 082 |
_222 _a658.4 |
||
| 100 |
_aPerreault, William D. _916343 |
||
| 245 |
_aApplications in basic marketing : _b clippings from the popular business press / _cE. Jerome McCarthy and William D. Perreault. |
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| 260 |
_aNew York : _bMcGraw- Hill, _cc2005. |
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| 300 |
_a214p. : _bill. ; _c26 cm. |
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| 504 | _6Includes index. | ||
| 526 | _aBusiness | ||
| 650 |
_aBusiness. _916344 |
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| 650 |
_aMarketing management. _916345 |
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| 650 |
_aMarketing environment. _94391 |
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| 650 |
_aConsumer behavior. _916346 |
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| 650 |
_aSales promotion. _916347 |
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| 650 |
_aMarketing ethics. _915830 |
||
| 700 |
_aMcCarthy, E. Jerome. _916348 |
||
| 859 | _cSST | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c4116 _d4116 |
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