| 000 | 00993nam a22003377a 4500 | ||
|---|---|---|---|
| 001 | 14773 | ||
| 003 | BD-DhSEU | ||
| 005 | 20180826125405.0 | ||
| 008 | 161101b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788177588507 | ||
| 040 |
_aBD-DhSEU _cBD-DhSEU |
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| 082 | _2659.1 | ||
| 100 |
_aBatra, Rajeev. _92545 |
||
| 245 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker. |
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| 250 | _a5th ed. | ||
| 260 |
_aIndia : _bDorling Kindersley, _cc2006. |
||
| 300 |
_a768 p. : _bill. ; _c24 cm. |
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| 504 | _6Includes bibliographical references and index. | ||
| 526 | _aBusiness | ||
| 650 |
_aBusiness. _920337 |
||
| 650 |
_aAdvertising. _920338 |
||
| 650 |
_aMarket communication. _92548 |
||
| 650 |
_aGlobal marketing. _920339 |
||
| 650 |
_aAdvertising media. _920340 |
||
| 650 |
_aCopyrighting. _913075 |
||
| 650 |
_aMarketing media strategy. _913076 |
||
| 700 |
_aMyers, John G., _92550 |
||
| 700 |
_aAaker, David A. _92551 |
||
| 859 | _cAI | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c5316 _d5316 |
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