000			01218nam a22003857a 4500
999			_c5490 _d5490
001			18234
003			BD-DhSEU
005			20240320124303.0
008			161220b xxu||||| |||| 00| 0 eng d
020			_a9789339204464 _c796.88
040			_aBD-DhSEU _cBD-DhSEU
082			_222 _a658.84
100			_aCateora, Philip R. _95374
245			_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham.
250			_a15th ed.
260			_aNew Delhi : _bMcGraw Hill Education, _c2011.
300			_axxxiii, 622 p. : _c28 cm. _bill.;
526			_aBusiness
650			_aBusiness. _920994
650			_aMarketing. _920997
650			_aMarketing management. _920998
650			_aInternational marketing. _920999
650			_aInternational trade. _921000
650			_aGlobal marketing. _921001
650			_aInternational legal environment. _93539
650			_aGlobal marketing strategy. _94445
650			_aInternational market channel. _913218
650			_aMarketing communication. _921002
650			_aSales management. _921003
650			_aPersonal selling. _94422
710			_a Gilly, Mary C. _920995
710			_aGraham, John L. _920996
859			_cAD
942			_2ddc _cBK