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| 001 | 4497 | ||
| 003 | BD-DhSEU | ||
| 005 | 20160714161623.0 | ||
| 008 | 041018s2006 maua b 001 0 eng | ||
| 010 | _a 2004061068 | ||
| 020 |
_a0071244328 _c2096.50 |
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| 040 |
_aDLC _cDLC _dBD-DhSEU |
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| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2006 |
| 082 | 0 | 0 |
_a658.802 _222 |
| 100 | 1 |
_aCravens, David W. _94464 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2006. |
||
| 300 |
_axvii, 726 p. : _bill. ; _c25 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _94388 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBusiness | ||
| 650 | 0 |
_aBusiness. _94467 |
|
| 650 | 0 |
_aStrategic marketing. _94468 |
|
| 650 | 0 |
_aStrategic brand management. _94469 |
|
| 650 | 0 |
_aAdvertising. _94470 |
|
| 650 | 0 |
_aSales promotion. _94471 |
|
| 650 | 0 |
_aCorporate strategy. _93849 |
|
| 650 | 0 |
_aBusiness strategy. _94472 |
|
| 700 | 1 |
_aPiercy, Nigel. _94473 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c564 _d564 |
||