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Essentials of entrepreneurship and small business management /

Zimmerer, Thomas W.

Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough. - 4th ed. - India : Dorling Kindersley, c2005. - 592 p. : ill. ; 28 cm.

ISBN: 8177587528

Subjects--Topical Terms:
Business.
Entrepreneurial management.
Small business management.
Strategic management.
Marketing communication.
Electronic commerce.

Dewey Class. No.: 658.421

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Essentials of entrepreneurship and small business management /