Marketing management :
Darymple, Douglas.
Marketing management : text and cases / Douglas J. Darymple, Leonard J. Parsons. - 7th ed. - New York : John Wiley & Sons, c2002. - xii, 707 p. : ill. ; 26 cm.
9814126217 607.00
Business.
Marketing management.
Marketing strategy.
Brand management.
Service marketing.
Advertising.
Sales promotion.
International marketing.
Marketing plan.
658.8
Marketing management : text and cases / Douglas J. Darymple, Leonard J. Parsons. - 7th ed. - New York : John Wiley & Sons, c2002. - xii, 707 p. : ill. ; 26 cm.
9814126217 607.00
Business.
Marketing management.
Marketing strategy.
Brand management.
Service marketing.
Advertising.
Sales promotion.
International marketing.
Marketing plan.
658.8