Loyalty myths :
Loyalty myths : Hyped strategies that will put you out of business- and proven tactics that really work /
Timothy L. Keiningham ... [et al.].
- New Jersey : John Wiley & Sons, c2005.
- xvii, 254 p. : ill. ; 24 cm.
9780471743156
Business.
Marketing.
Customer loyalty.
658.8343
9780471743156
Business.
Marketing.
Customer loyalty.
658.8343