Services marketing :
Lovelock, Christopher.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - India : Dorling Kindersley, c2010. - xx, 636 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
9788131725979
2006024219
Business.
Marketing management.
Consumer behavior.
Services marketing strategy.
Services marketing technology.
Business models.
Service environment.
HF5415.13 / .L5883 2007
658.8
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - India : Dorling Kindersley, c2010. - xx, 636 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
9788131725979
2006024219
Business.
Marketing management.
Consumer behavior.
Services marketing strategy.
Services marketing technology.
Business models.
Service environment.
HF5415.13 / .L5883 2007
658.8