Marketing Management / (Record no. 10179)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00867nam a22003017a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 023684 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102160508.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250102b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356062665 |
| Terms of availability | 1458.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSEU |
| Transcribing agency | BD-DhSEU |
| Modifying agency | BD-DhSEU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 |
| Item number | M345 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 23066 |
| Personal name | Kotlar, Philp |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management / |
| Statement of responsibility, etc. | Philip kotler. (et--------all) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India: |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 596p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Linkage | Includes Index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 23121 |
| Topical term or geographic name as entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4059 |
| Personal name | Keller, Kevin Lane. |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 4059 |
| Personal name | Chernew, Alexander |
| 9 (RLIN) | 27653 |
| Personal name | Sheth, Jagdish N. |
| 9 (RLIN) | 27654 |
| Personal name | Shainesh, G |
| 9 (RLIN) | 27655 |
| 859 ## - Cataloguer's name | |
| Cataloger's initials | Md. Aminul Islam |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 16th ed | Southeast University Central Library | Southeast University Central Library | 31/12/2024 | Book Finder International | 1458.00 | 2025 | 658.8 M345 | 023683 | 02/01/2025 | C-1 | 02/01/2025 | Books | |||||
| Dewey Decimal Classification | 16th ed | Southeast University Central Library | Southeast University Central Library | 31/12/2024 | Book Finder International | 1458.00 | 2025 | 658.8 M345 | 023684 | 02/01/2025 | C-2 | 02/01/2025 | Books |