SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Services marketing : (Record no. 1440)

MARC details
000 -LEADER
fixed length control field 00967nam a22003257a 4500
001 - CONTROL NUMBER
control field 4389
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151001142030.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151001b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-297-0453-6
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher.
9 (RLIN) 2876
245 ## - TITLE STATEMENT
Title Services marketing :
Remainder of title people, technology, strategy /
Statement of responsibility, etc. Christopher Lovelock, Jochen Wirtz.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi :
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 652 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes Index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business.
9 (RLIN) 5641
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 5642
Topical term or geographic name as entry element Services marketing.
9 (RLIN) 5643
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 5644
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 5645
Topical term or geographic name as entry element Marketing strategy.
9 (RLIN) 5646
Topical term or geographic name as entry element Marketing communication.
9 (RLIN) 1019
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen.
9 (RLIN) 2886
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 20/07/2005 2004   658.8 L911s 004389 05/02/2019 C- 1 20/07/2005 Books
    Dewey Decimal Classification     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 20/07/2005 2004   658.8 L911s 004390 01/10/2015 C- 2 20/07/2005 Books
    Dewey Decimal Classification     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 28/09/2005 2004   658.8 L911s 004889 01/10/2015 C- 3 28/09/2005 Books
    Dewey Decimal Classification     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 28/09/2005 2004   658.8 L911s 004890 01/10/2015 C- 4 28/09/2005 Books
    Dewey Decimal Classification   Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 28/09/2005 2004   658.8 L911s 004891 01/10/2015 C- 5 28/09/2005 Books