E-Marketing / (Record no. 2938)
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000 -LEADER | |
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fixed length control field | 00937nam a22003257a 4500 |
001 - CONTROL NUMBER | |
control field | 1677 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhSEU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170111135959.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160224b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8120323521 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BD-DhSEU |
Transcribing agency | BD-DhSEU |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.802 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Strauss, Judy. |
9 (RLIN) | 11086 |
245 ## - TITLE STATEMENT | |
Title | E-Marketing / |
Statement of responsibility, etc. | Judy Strauss, Adel EL-Ansary, Raymond Frost. |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Prentice-Hall, |
Date of publication, distribution, etc. | c2000. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 578 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Linkage | Includes index. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Program name | Business |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Business. |
9 (RLIN) | 11087 |
Topical term or geographic name as entry element | Marketing management. |
9 (RLIN) | 13921 |
Topical term or geographic name as entry element | Electronic marketing. |
9 (RLIN) | 13922 |
Topical term or geographic name as entry element | Telemarketing. |
9 (RLIN) | 13157 |
Topical term or geographic name as entry element | E- Marketing strategy. |
9 (RLIN) | 13923 |
Topical term or geographic name as entry element | E- Marketing communication. |
9 (RLIN) | 13924 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | EL-Ansary, Adel. |
9 (RLIN) | 11088 |
Personal name | Frost, Raymond. |
9 (RLIN) | 11089 |
859 ## - Cataloguer's name | |
Cataloger's initials | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Non-fiction | Southeast University Central Library | Southeast University Central Library | General Stacks | 24/02/2016 | 2000 | 658.872 S912e | 001677 | 24/02/2016 | C- 1 | 24/02/2016 | Books |