SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

Strategic brand management : (Record no. 5494)

MARC details
000 -LEADER
fixed length control field 01017nam a22003257a 4500
001 - CONTROL NUMBER
control field 18246
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240320124304.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161220b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332542204
Terms of availability 796.88
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Transcribing agency BD-DhSEU
Modifying agency BD-DhSEU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
9 (RLIN) 4059
245 ## - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc. Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. India :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2015.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 586 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Linkage Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Business.
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 21014
Topical term or geographic name as entry element Brand management.
9 (RLIN) 21015
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 21016
Topical term or geographic name as entry element Brand marketing
9 (RLIN) 4062
Topical term or geographic name as entry element Marketing community.
9 (RLIN) 21017
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parameswaran, Ambi M. G.
9 (RLIN) 21018
Personal name Jacob, Isaac.
9 (RLIN) 21019
859 ## - Cataloguer's name
Cataloger's initials
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date last checked out Cost, normal purchase price
    Dewey Decimal Classification 3rd ed.   Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 09/07/2012 Parama Publisher and Distributor 2008   658.827 K291s 014840 09/05/2018 C- 4 09/07/2012 Books    
    Dewey Decimal Classification 3rd ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 09/07/2012 Parama Publisher and Distributor 2008 1 658.827 K291s 014841 18/11/2018 C- 5 09/07/2012 Books 08/11/2018  
    Dewey Decimal Classification 3rd ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 09/07/2012 Parama Publisher and Distributor 2008 1 658.827 K291s 014842 04/02/2019 C-6 09/07/2012 Books 18/01/2018  
    Dewey Decimal Classification 3rd ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 09/07/2012 Parama Publisher and Distributor 2008 1 658.827 K291s 014843 31/08/2016 C- 7 09/07/2012 Books 16/08/2016  
    Dewey Decimal Classification 3rd ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 09/07/2012 Parama Publisher and Distributor 2008   658.827 K291s 014844 20/05/2015 C- 8 09/07/2012 Books    
    Dewey Decimal Classification 3rd ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 05/06/2011 Sarker Book Depot 2008   658.827 K291s 013757 04/07/2015 C- 1 05/06/2011 Books   120.00
    Dewey Decimal Classification 3rd ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 05/06/2011 Sarker Book Depot 2008   658.827 K291s 013758 04/07/2015 C- 2 05/06/2011 Books   120.00
    Dewey Decimal Classification 3rd ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 05/06/2011 Sarker Book Depot 2008   658.827 K291s 013759 12/08/2015 C- 3 05/06/2011 Books   120.00
    Dewey Decimal Classification 4th ed.   Confined Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 14/12/2016 Shaurov Publishers. 2015   658.827 K291b 018246 09/05/2018 C-1 14/12/2016 Books   796.88
    Dewey Decimal Classification 4th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 14/12/2016 Shaurov Publishers. 2015   658.827 K291b 018247 20/12/2016 C-2 14/12/2016 Books   796.88
    Dewey Decimal Classification 4th ed.     Non-fiction Southeast University Central Library Southeast University Central Library General Stacks 14/12/2016 Shaurov Publishers. 2015   658.827 K291b 018248 20/12/2016 C-3 14/12/2016 Books   796.88