Global marketing management / (Record no. 605)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00952cam a22003254a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14877 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160530173357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010104s2002 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001016317 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131730911 |
| Terms of availability | 565.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhSEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .K44 2002 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 9 (RLIN) | 4436 |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing management / |
| Statement of responsibility, etc. | Warren J. Keegan, Naval K. Bhargava. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Dorling kindersley, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 670 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business. |
| 9 (RLIN) | 4437 |
| Topical term or geographic name as entry element | Marketing management. |
| 9 (RLIN) | 15792 |
| Topical term or geographic name as entry element | Global marketing. |
| 9 (RLIN) | 15793 |
| Topical term or geographic name as entry element | Marketing strategy. |
| 9 (RLIN) | 15794 |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 15795 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bhargava, Naval K. |
| 9 (RLIN) | 4449 |
| 859 ## - Cataloguer's name | |
| Cataloger's initials | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 7th ed. | Confined | Non-fiction | Southeast University Central Library | Southeast University Central Library | General Stacks | 14/08/2012 | Trim Education | 565.00 | 2011 | 658.8 K262g | 014877 | 21/06/2015 | C- 1 | 14/08/2012 | Books | ||||
| Dewey Decimal Classification | 7th ed. | Non-fiction | Southeast University Central Library | Southeast University Central Library | General Stacks | 14/08/2012 | Trim Education | 565.00 | 2011 | 658.8 K262g | 014878 | 21/06/2015 | C- 2 | 14/08/2012 | Books | |||||
| Dewey Decimal Classification | 7th ed. | Non-fiction | Southeast University Central Library | Southeast University Central Library | General Stacks | 14/08/2012 | Trim Education | 565.00 | 2011 | 658.8 K262g | 014879 | 04/06/2018 | C- 3 | 14/08/2012 | Books |