Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 16128

003 - CONTROL NUMBER IDENTIFIER

• control field: BD-DhSEU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20160607115754.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 160607|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: BD-DhSEU
• Transcribing agency: BD-DhSEU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Advertising.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (BD-DhSEU)3794: Keegan, Warren J. 4436, Global Marketing Management /, c2002.