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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer.

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Material type: Text

TextPublication details: New Delhi : Kogan Page, c2008.Edition: 4th edDescription: xv, 560 p. : ill. ; 24 cmISBN:

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List(s) this item appears in: BBA | Architecture

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Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Copy number	Status	Barcode
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K171n (Browse shelf(Opens below))	2009	C- 1	Confined	015004
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K171n (Browse shelf(Opens below))	2009	C- 2	Available	015005
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K171n (Browse shelf(Opens below))	2009	C- 3	Available	015006
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K171n (Browse shelf(Opens below))	2009	C- 4	Available	015007
Books	Southeast University Central Library General Stacks	Southeast University Central Library General Stacks	Non-fiction	658.827 K171n (Browse shelf(Opens below))	2009	C- 5	Available	015008

Total holds: 0

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Previous	658.812 H789w Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty /	658.827 D533b Brand management 101 : 101 lessons from real-world marketing /	658.827 D533b Brand management 101 : 101 lessons from real-world marketing /	658.827 K171n The new strategic brand management :	658.827 K171n The new strategic brand management :	658.827 K171n The new strategic brand management :	658.827 K171n The new strategic brand management : creating and sustaining brand equity long term /	Next

Includes bibliographical references and index.

Business

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