TY - BOOK AU - Kotlar, Philp AU - Keller, Kevin Lane. AU - Keller, Kevin Lane AU - Chernew, Alexander AU - Sheth, Jagdish N. AU - Shainesh, G TI - Marketing Management SN - 9789356062665 U1 - 658.8 22 PY - 2025/// CY - India PB - Pearson Education KW - Management N1 - BBA ER -