TY  - BOOK
AU  - Lovelock, Christopher.
AU  - Wirtz, Jochen.
TI  - Services marketing: people, technology, strategy / 
SN  - 81-297-0453-6
U1  - 658.8 22
PY  - 2004///
CY  - Delhi
PB  - Pearson Education
KW  - Business
KW  - Marketing management
KW  - Services marketing
KW  - Consumer behavior
KW  - Marketing research
KW  - Marketing strategy
KW  - Marketing communication
N1  - Business
ER  -