Zimmerer, Thomas W.

Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough. - 4th ed. - India : Dorling Kindersley, c2005. - 592 p. : ill. ; 28 cm.





8177587528


Business.
Entrepreneurial management.
Small business management.
Strategic management.
Marketing communication.
Electronic commerce.

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