Strauss, Judy.
E-Marketing /
Judy Strauss, Adel EL-Ansary, Raymond Frost.
- 3rd ed.
- New Delhi : Prentice-Hall, c2000.
- xxi, 578 p. : ill. ; 24 cm.
8120323521
Business.
Marketing management.
Electronic marketing.
Telemarketing.
E- Marketing strategy.
E- Marketing communication.
658.802