Loyalty myths :  Hyped strategies that will put you out of business- and proven tactics that really work / 
Timothy L. Keiningham ... [et al.]. 
 - New Jersey :  John Wiley & Sons,  c2005. 
 - xvii, 254 p. :  ill. ;  24 cm. 
<br/><br/>
<br/><br/>
<br/><br/><label>ISBN: </label>9780471743156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing.<br/>Customer loyalty.
<br/><br/><label>Dewey Class. No.: </label>658.8343