TY  - BOOK
AU  - Keiningham, Timothy L.
TI  - Loyalty myths: Hyped strategies that will put you out of business- and proven tactics that really work 
SN  - 9780471743156
U1  - 658.8343 22
PY  - 2005///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Business
KW  - Marketing
KW  - Customer loyalty
N1  - Business
ER  -