Smith, Jeanette.
Entrepreneur magazine : guide to integrated marketing /
Jeanette Smith.
- New York : John Wiley, c1996.
- xii, 277 p. : ill. ; 24 cm.
Includes index.
0471124419
Business.
Advertising media planning - Handbooks, manuals, etc.
Direct marketing - Handbooks, manuals, etc.
HF5826.5 / S64 1996
658.84