TY - BOOK AU - Smith,Jeanette TI - Entrepreneur magazine: guide to integrated marketing SN - 0471124419 AV - HF5826.5 S64 1996 U1 - 658.84 20 PY - 1996/// CY - New York PB - John Wiley KW - Business KW - Advertising media planning - Handbooks, manuals, etc KW - Direct marketing - Handbooks, manuals, etc N1 - Includes index; Business ER -