Keegan, Warren J. <br/><br/>
Global Marketing Management / 
Warren J. Keegan. 
 - 7th ed. 
 - New Delhi :  Prentice- Hall  c2002. 
 - XXV, 617p. :  ill. ;  24cm. 
<br/><br/>
<br/><br/>
<br/><br/><label>ISBN: </label>8120320662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing management.<br/>International marketing.<br/>Marketing information system.<br/>Marketing environment.<br/>Marketing strategy, Global.<br/>Advertising.<br/>Marketing channel.
<br/><br/><label>Dewey Class. No.: </label>658.84