Keller, Kevin Lane. <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. 
 - 4th ed. 
 - India :  Pearson,  c2015. 
 - xxiii, 586 p. :  ill. ;  26 cm. 
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<br/><br/><label>ISBN: </label>9789332542204  796.88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/>Brand management.<br/>Sales promotion.<br/>Brand marketing<br/>Marketing community.
<br/><br/><label>Dewey Class. No.: </label>658.827