TY  - BOOK
AU  - Keller, Kevin Lane.
AU  - Parameswaran, Ambi M. G. 
AU  - Jacob, Isaac.
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9789332542204
U1  - 658.827 22
PY  - 2015///
CY  - India
PB  - Pearson
KW  - Business
KW  - Marketing management
KW  - Brand management
KW  - Sales promotion
KW  - Brand marketing
KW  - Marketing community
N1  - Business
ER  -