TY  - BOOK
AU  - Keegan,Warren J.
AU  - Bhargava,Naval K.
TI  - Global marketing management
SN  - 9788131730911
AV  - HF1416 .K44 2002
U1  - 658.8 22
PY  - 2011///
CY  - India
PB  - Dorling kindersley
KW  - Business
KW  - Marketing management
KW  - Global marketing
KW  - Marketing strategy.
KW  - Advertising
N1  - Includes bibliographical references and index; Business
ER  -