Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens, Courtland L. Bovée. 
 - 4th ed. 
 - Homewood, IL :  Irwin,  1992. 
 - xxxi, 718, [58] p. :  ill. (some col.) ;  29 cm. 
 - The Irwin series in marketing .
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<br/><br/><label>ISBN: </label>025609196X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Corporate advertising.<br/>Advertising strategy.
<br/><br/><label>Dewey Class. No.: </label>659.1