TY  - BOOK
AU  - Arens, William F.
AU  - Bovee, Courtland l.
TI  - Contemporary advertising
SN  - 025609196X
U1  - 659.1 23
PY  - 1992///
CY  - Homewood, IL
PB  - Irwin
KW  - Advertising
KW  - Corporate advertising
KW  - Advertising strategy
N1  - BBA
ER  -