Refine your search

• Availability

  • Limit to records with available items

• Authors

  • Arens, William F. (2)
  • Bovee, Courtland l (1)

• Collections

  • Non-fiction (2)

• Holding libraries

  • Southeast University Central Library (2)

• Home libraries

  • Southeast University Central Library (2)

• Item types

  • Books (2)

• Locations

  • General Stacks (2)

• Series

  • The Irwin series in ... (1)

• Topics

  • Advertising (1)
  • Advertising strategy (2)
  • Business (1)
  • Consumer behavior (1)
  • Corporate advertisin... (2)
  • Crafting marketing (1)
  • Marketing communicat... (1)
  • Media advertising (1)
  • Personal selling (1)
  • Public relation (1)
  • Sales promotion (1)
  • Show more
  • Show less