SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani.

By: Contributor(s): Material type: TextTextPublication details: India : McGraw-Hill, c2013.Edition: 9th edDescription: xliii, 1016 p. : ill. ; 24 cmISBN:
  • 9781259026850
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .B387 2012
List(s) this item appears in: BBA
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Holdings
Item type Current library Home library Collection Call number Vol info Copy number Status Date due Barcode Item holds
Books Southeast University Central Library General Stacks Southeast University Central Library General Stacks Non-fiction 659.1 B427a (Browse shelf(Opens below)) 2013 C- 1 Confined 016444
Books Southeast University Central Library General Stacks Southeast University Central Library General Stacks Non-fiction 659.1 B427a (Browse shelf(Opens below)) 2013 C- 2 Available 016445
Total holds: 0

Includes bibliographical references and index.

Business

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