| 000 | 01103nam a22003497a 4500 | ||
|---|---|---|---|
| 001 | 023686 | ||
| 003 | BD-DhSEU | ||
| 005 | 20250102163348.0 | ||
| 008 | 250102b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9789353946135 _c1321.00 |
||
| 040 |
_aBD-DhSEU _cBD-DhSEU _dBD-DhSEU |
||
| 082 |
_222 _a658.827 _bK291 |
||
| 100 |
_aKeller, Kevin Lane. _94059 |
||
| 245 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, (et-----all) |
||
| 250 | _a5th ed. | ||
| 260 |
_aIndia : _bPearson Education, _c2024 |
||
| 300 |
_axxx, 642 p. : _bill. ; _c26 cm. |
||
| 504 | _6Includes index. | ||
| 526 | _aBusiness | ||
| 650 | _2Business. | ||
| 650 |
_aMarketing management. _921014 |
||
| 650 |
_aBrand management. _921015 |
||
| 650 |
_aSales promotion. _921016 |
||
| 650 |
_aBrand marketing _94062 |
||
| 650 |
_aMarketing community. _921017 |
||
| 700 |
_aKeller, Kevin Lane _94059 |
||
| 700 |
_aSwaminatha, Vanitha _927656 |
||
| 700 |
_aParameswaran, Ambi M. G. _921018 |
||
| 700 |
_aJacob, Isaac. _921019 |
||
| 859 | _cMd. Aminul Islam | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c10181 _d10179 |
||