| 000 | 00967nam a22003257a 4500 | ||
|---|---|---|---|
| 001 | 4389 | ||
| 003 | BD-DhSEU | ||
| 005 | 20151001142030.0 | ||
| 008 | 151001b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a81-297-0453-6 | ||
| 040 |
_aBD-DhSEU _cBD-DhSEU |
||
| 082 |
_222 _a658.8 |
||
| 100 |
_aLovelock, Christopher. _92876 |
||
| 245 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
||
| 250 | _a5th ed. | ||
| 260 |
_aDelhi : _bPearson Education, _cc2004. |
||
| 300 |
_axviii, 652 p. : _bill. ; _c25 cm. |
||
| 504 | _6Includes Index. | ||
| 526 | _aBusiness | ||
| 650 |
_aBusiness. _95641 |
||
| 650 |
_aMarketing management. _95642 |
||
| 650 |
_aServices marketing. _95643 |
||
| 650 |
_aConsumer behavior. _95644 |
||
| 650 |
_aMarketing research. _95645 |
||
| 650 |
_aMarketing strategy. _95646 |
||
| 650 |
_aMarketing communication. _91019 |
||
| 700 |
_aWirtz, Jochen. _92886 |
||
| 859 | _cRN | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1440 _d1440 |
||