| 000 | 01017nam a22003257a 4500 | ||
|---|---|---|---|
| 001 | 18246 | ||
| 003 | BD-DhSEU | ||
| 005 | 20240320124304.0 | ||
| 008 | 161220b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9789332542204 _c796.88 |
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| 040 |
_aBD-DhSEU _cBD-DhSEU _dBD-DhSEU |
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| 082 |
_222 _a658.827 |
||
| 100 |
_aKeller, Kevin Lane. _94059 |
||
| 245 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. |
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| 250 | _a4th ed. | ||
| 260 |
_aIndia : _bPearson, _cc2015. |
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| 300 |
_axxiii, 586 p. : _bill. ; _c26 cm. |
||
| 504 | _6Includes index. | ||
| 526 | _aBusiness | ||
| 650 | _2Business. | ||
| 650 |
_aMarketing management. _921014 |
||
| 650 |
_aBrand management. _921015 |
||
| 650 |
_aSales promotion. _921016 |
||
| 650 |
_aBrand marketing _94062 |
||
| 650 |
_aMarketing community. _921017 |
||
| 700 |
_aParameswaran, Ambi M. G. _921018 |
||
| 700 |
_aJacob, Isaac. _921019 |
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| 859 | _cAD | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c5494 _d5494 |
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