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_aKeegan, Warren J. _94436 |
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| 245 | 1 | 0 |
_aGlobal marketing management / _cWarren J. Keegan, Naval K. Bhargava. |
| 250 | _a7th ed. | ||
| 260 |
_aIndia : _bDorling kindersley, _cc2011. |
||
| 300 |
_axxiv, 670 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBusiness | ||
| 650 | 0 |
_aBusiness. _94437 |
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| 650 | 0 |
_aMarketing management. _915792 |
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| 650 | 0 |
_aGlobal marketing. _915793 |
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| 650 | 0 |
_aMarketing strategy. _915794 |
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| 650 | 0 |
_aAdvertising. _915795 |
|
| 700 | 1 |
_aBhargava, Naval K. _94449 |
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