| 000 | 00885nam a22002897a 4500 | ||
|---|---|---|---|
| 001 | 022923 | ||
| 003 | BD-DhSEU | ||
| 005 | 20240807112753.0 | ||
| 008 | 240807b ||||| |||| 00| 0 eng d | ||
| 020 | _a025609196X | ||
| 040 |
_aBD-DhSEU _cBD-DhSEU _dBD-DhSEU |
||
| 082 |
_223 _a659.1 |
||
| 100 |
_911693 _aArens, William F. |
||
| 245 |
_aContemporary advertising / _cWilliam F. Arens, Courtland L. Bovée. |
||
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _c1992. |
||
| 300 |
_axxxi, 718, [58] p. : _bill. (some col.) ; _c29 cm. |
||
| 440 | _aThe Irwin series in marketing | ||
| 504 | _6Includes bibliographical references and indexes. | ||
| 526 | _aBBA | ||
| 650 | 0 |
_91023 _aAdvertising. |
|
| 650 | 0 |
_91034 _aCorporate advertising. |
|
| 650 | 0 |
_92503 _aAdvertising strategy. |
|
| 700 |
_910215 _aBovee, Courtland l. |
||
| 859 | _cRakibur Rahman | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c9968 _d9966 |
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